Friday, February 17, 2012

Helene Campbell

Advocate for organ and tissue registration and blood donation

While awaiting for a double lung transplant in Toronto, Campbell, a 20-year-old Ottawa resident is raising awareness on organ and tissue registration and donation all over the world.

She successfully got Justin Bieber to tweet her plea for organ and tissue registration to his millions of followers last month. After she and her friends took to Bieber through Twitter, registration on Ontario’s Trillium Gift of Life Network website umped fourfold. During the week and a half of the Justin Bieber campaign, Trillium’s registry saw 1,300 new donors sign up. Since then, they’ve been averaging 160 a day. Before Campbell took to Twitter, the provincial agency mandated with organ and tissue donation and transplant averaged 50 new registrants daily

She appeared via Skype on The Ellen DeGeneres Show on February 16, 2012 to bolster her campaign of awareness by making a direct appeal to Ellen in a video on her website

Friday, March 30th, 2012 has been declared Hélène Campbell Day in Ottawa.

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